L'Oreal Prodigy Hair Dye - 9.0 Ivory

I recently bought a new hair dye, which i posted on my instagram and it was the new L'Oreal Prodigy Hair dye. This hair dye incorporates Micro Oil Technology which creates more tones within the hair; as it states on the box, "more highs & lows". This hair dye is a permanent hair dye, and it is the first time I have used a permanent home dye as I usually go for the 28wash out ones, so I had no idea how it would affect my hair. 

I got the shade '9.0 IVORY' which is a light beige blonde. I usually go for blonde dyes during the summer because I want lighter hair. This one didn't have the word 'ash' or 'frosted' so I was a bit worried it might come out ginger... 

BEFORE DYEING HAIR

This is what my hair looked like before I dyed it.. 

The colour changes in different lighting (which is pretty obvious) so I have a picture near the window, and one at the back of the room. 

A description of my previous hair would be: 3inches of dark brown/black roots and medium brown down the length of my hair. 

I didn't wash my hair for 3 days to let my natural oils protect my scalp during the dyeing process.

AFTER DYEING HAIR

This is my hair with flash.

 No Flash next to the door..

..And in front of the window

This last picture of my hair is pretty similar to the first image I posted at the top.. So there isn't much colour change tbh! 

The after colour is more warmer and my hair is one colour now, no dark roots yay! 

The colour is quite reflective and changes with movement...some hair dyes make your hair really flat and one colour. But this one gives a more natural look!

The only CON about this hair dye is that it has made my hair quite dry and feels like hay... 

Not sure whether its because its a permanent dye or just this one specifically, but i've never experienced it before with any other L'Oreal home dyes. 

Have you guys tried this hair dye before? Has it happened to you? Let me know in the comments so I can put a reason for it! :)

Thanks for reading!, have a great day!

x J x